From a single flat plug that fits behind every piece of furniture to decentralized electrical circuitry planning for entire buildings, EVOline delivers user-friendly and advanced solutions for any and all activities that require power and data. We have hence helped EVOline to modernize its brand, reflecting the advanced technological design of its products. We developed a sustainable new brand strategy, formulated a company philosophy, redesigned the logo, and created a new corporate design. In the following and ongoing phase, we translated this conceptual framework into printed publications and a new company website.